Public spaces connect neighbours, promote exercise, spark business investment and attract visitors. They can also improve mental health, air quality, safety and sustainability. Lisa Battles explores how placemaking influences city brands within the context of a new global ranking.
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Restructured and streamlined hundreds of content pages and documents for a new website that dramatically improved user experience, especially for county residents seeking critical information.
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Crafted copy for the Indeed Company Page "Why Join Us" tab to extend the same brand voice established in the recruitment marketing website copy.
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Long-form feature for Transform magazine, the only global magazine for rebranding and brand development. The story focused on the shifting generational and general public perception of cannabis, rapid changes in U.S. cannabis legalization, and how both affect brand strategy for brand + design professionals, marketers, and other stakeholders within the industry.
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Author page with all titles on OnlyInYourState.com. These are examples of short-form blog writing that adheres to a highly SEO-driven content strategy and specified media brand style. All examples also reflect art selection as well as building posts to spec in WordPress.
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Copywriting for home page and sitewide, information architecture, and organization – all building upon existing brand messaging, an historical editorial calendar of key announcements, and other media assets previously established as part of related employee-recruitment campaigns.
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A four-point summary of one of the world's leading computer programmer's book about how to apply principles of computer science to "reprogram" the brain to live a happier life.
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A four-point summary and guide to improving modern meetings using Robert's Rules of Order, a parliamentary procedure rule book trusted over seven generations.
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This new website went beyond simple web copywriting. For it, I researched and synthesized client-provided materials to create content from scratch sitewide, including a company timeline that weaves together multiple sources and a concise, comprehensive About page.
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Silver ADDY Award Winner, Consumer Website, 2022-23, American Advertising Awards Gathered, assessed, and completely overhauled the client's existing content, including a new information architecture, copyediting, and copywriting to align with a new design.
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Primary duties and achievements working with the client to overhaul their previous website content included strategic messaging to better align with their brand, sitewide copy editing, and on-page SEO copywriting. The client reported that our collaboration on high-quality content sitewide was the primary reason given for the website winning the Southern Economic Development Council's Best of Show award in 2022.
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This feature focuses on seasonal activities and the best places for experiencing them in Flaming Gorge National Recreation Area. The feature appeared in print and digital formats as part of the Sweetwater County, Wyoming community marketing magazine and website program sponsored by the Rock Springs Chamber of Commerce.
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These podcast show notes summarize podcasts for “Gone to Texas,” the official podcast of the Texas Economic Development Connection powered by Day One Experts. Episodes feature the stories of business owners and CEOs who have relocated or expanded their business into Texas with the goal of attracting likeminded people to the state.
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A website for Waverly, Alabama achieved the town leaders' goal of reflecting the town's value for quality over quantity while capturing its character and providing a resource for residents to find town information easily.
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This sponsored content feature focused on economic development successes in Bedford County, Pennsylvania, as told through interviews with local entrepreneurs, residents, and business leaders. The feature appeared in the 2021 Pennsylvania economic development guide, "Pennsylvania: Work Smart, Live Happy."
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A special feature for Castle Rock, Colorado to commemorate the 65th anniversary of its chamber of commerce in 2020. It was a milestone understandably overshadowed by the health crisis that began to unfold nationwide in March. Instead of the yearlong plans for special events, the chamber celebrated its anniversary through total focus on serving its members and community. This feature was an extension of that effort.
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This was the 2021 official travel guide for Southern Idaho Tourism. The guide includes wayfinding to the regions many waterfalls; a collection of day trips centered on visiting national park properties and tips for sightseeing and dining along the way; specifics about seasonal activities and prime locations for enjoying them; dining, arts, and cultural destinations; and profiles on each of the region's seven counties.
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