Lisa Battles

United States

Last active 17 hours ago

  • Work samples
    16
  • Completed briefs
    20
  • Acceptable rate for a 500-word story
    US$300 - US$500
About
I excel at thoughtful research and storytelling to craft the most impactful content for organizations and brands. By leveraging a foundation of journalism with continuous learning, I have gained versatile skills in content development, marketing, and public relations for many industries, from destination marketing and economic development to health care and advanced manufacturing.
Languages
English
Expertise
Advertising & Marketing Agriculture Artificial Intelligence Automotive B2B Content Business & Management Copywriting Culture Dance & Music Education Employment & Career Energy Entertainment (Film, TV, Radio, Print) Food & Beverage Food Science & Technology Health & Wellness Lifestyle Manufacturing & Engineering Medical Music Plastic Surgery Public Relations Real Estate Sales Startups Technology Transportation & Logistics Travel Whitepapers
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Other morgancounty-al.gov

Morgan County, Alabama Website

Restructured and streamlined hundreds of content pages and documents for a new website that dramatically improved user experience, especially for county residents seeking critical information.

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News story www.transformmagazine.net

Transform magazine: Rolling with it

Long-form feature for Transform magazine, the only global magazine for rebranding and brand development. The story focused on the shifting generational and general public perception of cannabis, rapid changes in U.S. cannabis legalization, and how both affect brand strategy for brand + design professionals, marketers, and other stakeholders within the industry.

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Blog post www.onlyinyourstate.com

OnlyInYourState.com | State Writer & Special Projects Team

Author page with all titles on OnlyInYourState.com. These are examples of short-form blog writing that adheres to a highly SEO-driven content strategy and specified media brand style. All examples also reflect art selection as well as building posts to spec in WordPress.

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Copywriting mazdatoyota.com

Mazda Toyota Manufacturing Website

Copywriting for home page and sitewide, information architecture, and organization – all building upon existing brand messaging, an historical editorial calendar of key announcements, and other media assets previously established as part of related employee-recruitment campaigns.

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Copywriting www.blinkist.com

Blink for Blinkist: Robert's Rules of Order

A four-point summary and guide to improving modern meetings using Robert's Rules of Order, a parliamentary procedure rule book trusted over seven generations.

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Copywriting bridgeforthfarms.com

Bridgeforth Farms - A Black Owned & Operated Farm Since 1877

This new website went beyond simple web copywriting. For it, I researched and synthesized client-provided materials to create content from scratch sitewide, including a company timeline that weaves together multiple sources and a concise, comprehensive About page.

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Copywriting alabamablackbeltadventures.org

Alabama Black Belt Adventures Website

Silver ADDY Award Winner, Consumer Website, 2022-23, American Advertising Awards Gathered, assessed, and completely overhauled the client's existing content, including a new information architecture, copyediting, and copywriting to align with a new design.

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Copywriting 58inc.org

58 Inc. | Shelby County Economic Development Corporation Website

Primary duties and achievements working with the client to overhaul their previous website content included strategic messaging to better align with their brand, sitewide copy editing, and on-page SEO copywriting. The client reported that our collaboration on high-quality content sitewide was the primary reason given for the website winning the Southern Economic Development Council's Best of Show award in 2022.

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Copywriting lisabattles.com

Insider's Guide to Gorge Country: Feature for Livability Sweetwater County, WY

This feature focuses on seasonal activities and the best places for experiencing them in Flaming Gorge National Recreation Area. The feature appeared in print and digital formats as part of the Sweetwater County, Wyoming community marketing magazine and website program sponsored by the Rock Springs Chamber of Commerce.

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Other texasedconnection.com

Podcast Show Notes: Gone to Texas Episodes 1-7

These podcast show notes summarize podcasts for “Gone to Texas,” the official podcast of the Texas Economic Development Connection powered by Day One Experts. Episodes feature the stories of business owners and CEOs who have relocated or expanded their business into Texas with the goal of attracting likeminded people to the state.

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Copywriting townofwaverlyal.org

Town of Waverly, Alabama Website

A website for Waverly, Alabama achieved the town leaders' goal of reflecting the town's value for quality over quantity while capturing its character and providing a resource for residents to find town information easily.

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Copywriting livability.com

65 Reasons to Love Castle Rock, CO

A special feature for Castle Rock, Colorado to commemorate the 65th anniversary of its chamber of commerce in 2020. It was a milestone understandably overshadowed by the health crisis that began to unfold nationwide in March. Instead of the yearlong plans for special events, the chamber celebrated its anniversary through total focus on serving its members and community. This feature was an extension of that effort.

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Copywriting en.calameo.com

Discover Southern Idaho 2021

This was the 2021 official travel guide for Southern Idaho Tourism. The guide includes wayfinding to the regions many waterfalls; a collection of day trips centered on visiting national park properties and tips for sightseeing and dining along the way; specifics about seasonal activities and prime locations for enjoying them; dining, arts, and cultural destinations; and profiles on each of the region's seven counties.